ABOUT

I've spent most of my life following curiosity wherever it leads.

Sometimes that looked like helping companies find innovative ways to grow and acquire new customers. Other times it meant creating content, learning how to DJ, traveling the world, or diving headfirst into the wild world of crypto.

For a long time, I thought these interests were disconnected. Now I see a common thread: I'm fascinated by people. What motivates them, what brings them together, and how they make sense of the world around them.

Professionally, that curiosity led me into growth marketing. I've spent the last several years helping companies grow through strategy, paid media, content, partnerships, and experimentation. Along the way, I became increasingly interested in the human side of growth: storytelling, psychology, and the ideas that capture people's attention in the first place.

Today, I'm most energized by work at the intersection of brand, creativity, and community. I'm particularly interested in how brands earn attention by creating things people genuinely want to talk about, not just things they pay to promote.

Outside of work, you'll usually find me exploring a wide range of interests. More on that in Side Quests.

This website is my corner of the internet, a home for it all: the work, the fun, and the ongoing explorations along the way :)

- Uno