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Marketer by trade. Curious generalist by nature. More coming soon..
Unpacked with Uno
Marketing + Trends + Culture I spot in the wild, unpacked.
Zyn and Velo made nicotine pouches normal. Now brands like Tuck, Wip, and Plopii are making caffeine pouches, nootropic pouches, and hydration pouches. I have a feeling the supplement aisle is next for this lip pillow format. Would you try a vitamin C pouch? 🍊 @wip energy @Plopii @TUCK POUCHES #lippillow #caffeinepouches #consumertrends #genz #unpackedwithuno
Meta’s AI glasses got a nickname this year, and it wasn’t a cute one. Turns out being known for secretly filming women is not a great look. So Meta’s been bringing in famous women to make the glasses feel less creepy. First Kylie Jenner, now Lisa from Blackpink. Can a female celebrity collab fix “pervert glasses”? @Meta Glasses @LISA @Kylie Jenner #metaglasses #metaconnect #marketingtiktok #techculture #unpackedwithuno
Two NYC froyo shops, two opposite brand strategies. Mimi's is a local self-serve frozen yogurt spot built around New York, while Myka is a global froyo franchise from Madrid with counter service. Here's what those choices reveal about brand building and how each one plans to scale. Are you team @mimis.nyc or @Myka_greek?🍦 #froyo #marketinggirlies #brandstrategy #marketingtips #unpackedwithuno
@Walmart released a rotisserie chicken purse that costs $5.97, the exact price of their chicken in stores. It's part of a trend I keep seeing: brands making novelty items as marketing stunts. This used to be a designer thing (Moschino, Balenciaga), now it's Walmart, Chomps, L.L. Bean x Dunkin’, and Burger King. Somewhere, a Costco exec is sketching out a hot dog purse 🌭 ↳ Unpacked with Uno 📦 #walmart #marketinggirlies #marketingtips #brandmarketing #marketingtiktok
There’s a new crocodile in town 🐊 @Niles @Crocs ↳ Unpacked with Uno 📦 marketing + trends + culture i spot in the wild, unpacked #marketing #marketinggirlies #crocs #brandstrategy #marketingstrategy
Coworking with Uno Susanto
A day-in-the-life feature on my work, routine, and the tools I use.
